AI-generated doctor accounts are gaining millions of views on TikTok while spreading dubious health advice and medical myths. Experts warn the trend poses a significant public safety risk.
Research has identified a growing problem of artificial intelligence accounts posing as medical professionals and promoting unverified health claims on the social media platform.
Dr Emma Runswick, deputy chair of the British Medical Association council, highlighted the dangers of these accounts, which peddle medical myths and promote so-called miracle cures to unsuspecting audiences.
The AI-generated doctors accumulate substantial followings despite offering questionable medical guidance that could mislead millions of users. The accounts exploit TikTok's algorithm to reach wide audiences, particularly younger demographics who may be less equipped to verify health information.
The findings underscore broader concerns about misinformation in digital health spaces. As AI-generated content becomes increasingly sophisticated and harder to distinguish from authentic sources, regulators and platforms face mounting pressure to implement stronger safeguards against medical misinformation.
Experts recommend improved content moderation, clearer labeling of AI-generated accounts, and increased health literacy among social media users.
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