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[BUSINESS]■ STORY TIMELINE

AI SLASHES NEWELL'S MARKETING COSTS BY 80%

Newell Brands has cut digital content creation costs by 80% using AI, enabling the Sharpie and Rubbermaid manufacturer to return to growth without significant workforce reductions.

1 SOURCEFIRST SEEN AUG 31, 03:47 PM► READ THE ARTICLE
Bloomberg Tech+0m

Newell Brands President & CEO Chris Peterson joins Bloomberg Open Interest to break down the increasingly divided US con…