AMAZON ADDS AI CHAT FOR PRODUCT QUESTIONS

The feature enables shoppers to interact with an AI assistant that answers product-related queries through natural conversation. Users receive responses in audio format, making it easier to gather information while browsing. Amazon's move expands its AI capabilities across its marketplace as the company continues to integrate generative AI into its services. The audio-first approach differs from traditional text-based product reviews and Q&A sections, offering an alternative way to evaluate items before purchase. The feature launched Tuesday and represents Amazon's latest effort to enhance the shopping experience. It joins other AI tools the company has introduced in recent months, including product search improvements and seller-facing AI utilities. The rollout comes as retailers increasingly adopt conversational AI to improve customer engagement and reduce friction in the buying process.