Amazon is phasing out its grocery delivery service in Singapore and eliminating a small number of local roles. The company will discontinue Amazon Fresh and related fulfillment operations in the city-state.
Amazon confirmed it is winding down its grocery business in Singapore, which includes shuttering Amazon Fresh, the company's cashierless supermarket concept. The withdrawal will impact a limited number of employees in the region.
The move marks another pullback for Amazon's grocery ambitions globally. Amazon Fresh has faced challenges in multiple markets, with the company previously closing locations in the United States and the UK.
Singapore represents a strategic market in Southeast Asia, making the exit notable for Amazon's regional presence. The company did not provide specific timelines for the phase-out or details on affected employee numbers beyond describing them as "a small number of roles."
Amazon maintains other operations in Singapore, including AWS cloud services and logistics infrastructure. The grocery retreat reflects broader challenges in the competitive Asian e-commerce and grocery delivery landscape, where established local players hold significant advantages.
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