Amazon has escalated its legal dispute with AI search startup Perplexity to the U.S. Court of Appeals for the Ninth Circuit. The case centers on alleged unauthorized use of Amazon's content and intellectual property.
The appeal, filed under case number 26-1444, marks a significant development in the growing legal tensions between e-commerce giants and AI companies over training data and content usage.
Amazon's complaint involves claims that Perplexity's AI-powered search engine scraped and utilized Amazon's proprietary information without authorization. The case addresses broader questions about data rights and fair use in the AI era.
Perplexity, which has gained traction as an alternative to traditional search engines, relies on web scraping and AI models to provide conversational answers. Amazon alleges this practice violates intellectual property protections and terms of service.
The Ninth Circuit's decision could set precedent for how courts evaluate AI companies' data collection practices and their obligations to content creators and platforms. Similar disputes have emerged between other publishers and AI firms, making this ruling potentially influential across the industry.
The appeal underscores mounting friction between AI development and intellectual property enforcement.
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