AMAZON'S ALEXA NOW DETECTS SCAM MESSAGES

The feature helps combat phishing and fraud by authenticating communications claiming to be from Amazon. Users can ask Alexa to check if a message is legitimate, addressing a common attack vector where scammers impersonate the company to steal credentials or payment information. Amazon has not yet disclosed technical details about how the verification works or its accuracy rate. The feature rolls out to Alexa for Shopping users, though availability may vary by region. Phishing attacks targeting Amazon customers remain prevalent. This tool adds a layer of protection, though security experts typically recommend verifying messages through official channels—logging into your account directly or calling Amazon's support line—rather than relying on AI verification alone. The move reflects growing pressure on tech companies to combat fraud on their platforms and protect users from deepening scam tactics.