AMAZON'S NEW FIRE TV STICK HD DITCHES POWER ADAPTER

The new Fire TV Stick HD represents Amazon's thinnest streaming device to date, arriving two years after the first-generation model. The $35 entry-level device includes the redesigned interface Amazon previewed at CES in January. The removal of a power adapter marks a notable change from previous iterations. The stick includes built-in Alexa functionality for voice control and content search. Amazon's streaming stick lineup now encompasses at least five different configurations, ranging from basic HD models to 4K options. The Fire TV Stick HD competes in the crowded streaming device market alongside offerings from Roku, Apple, and Google. The device is available for preorder alongside Amazon's Ember Artline televisions. The slimmer form factor suggests Amazon is prioritizing portability and cable management, addressing common pain points for users managing multiple devices behind their TVs.