Anker announced its first over-the-counter hearing aids at IFA 2026, powered by the Thus chip. The move comes as a major competitor exits the market.
Anker's entry into the OTC hearing aid space arrives at a critical moment. LXE Hearing, parent company of Eargo and Lexie Hearing—two significant players in the US OTC market—recently ceased operations, creating a gap in available options for consumers.
Anker's hearing aids will be receiver-in-canal (RIC) devices and are expected to launch in the coming months. The company has selected the Thus chip to power the devices, suggesting a focus on compact, efficient audio processing.
The OTC hearing aid category has grown substantially since FDA approval in 2022, allowing consumers to purchase hearing aids without a prescription or audiologist fitting. Major manufacturers like Walmart, Best Buy, and GN Store Nord's Jabra have all introduced models.
Anker's announcement indicates the company plans to compete directly in this expanding segment. Pricing and specific features remain unannounced.
Xiaomi's new passport-style foldable differs from Samsung's Galaxy Z Fold 8 with a wider and shorter form factor. The device joins a growing wave of passport-oriented foldables launching in 2024.
Anker unveiled the Soundcore Sleep Earbuds 4 and 4 Pro, designed for side-sleepers with a display-equipped charging case. The new models improve upon last year's A30 with extended battery life and enhanced active noise cancellation.
Anker's Soundcore is rolling out its Thus processing chip beyond earbuds to the new Space 2 Pro headphones. The chip, known for superior call quality, was first introduced in April with the Liberty 5 Pro earbuds.
Anker Eufy unveiled new security cameras alongside a robot vacuum and robot lawnmower at IFA 2026, with security technology as the centerpiece of the product announcements.