Apple is withholding its newly upgraded AI-powered Siri from European users, citing the EU's Digital Markets Act as the reason. The company claims compliance challenges prevent the feature's rollout in the bloc.
Apple announced that its enhanced Siri, powered by artificial intelligence, will not launch in the European Union, blaming the Digital Markets Act (DMA)—the bloc's competition regulation designed to prevent tech giants from acting as gatekeepers.
The DMA requires platforms to provide fair access to third-party services and interoperability features. Apple argues these requirements make it impractical to deploy the new AI capabilities in EU markets.
The move puts pressure on European regulators while leaving millions of iPhone and iPad users without access to features available elsewhere. Apple has not specified whether the limitation is temporary pending technical solutions or permanent.
This marks another clash between Apple and European regulation, following previous disputes over charging cables, app store policies, and digital service fees. The company must navigate strict EU tech oversight while managing its global product rollout strategy.
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