APPLE BOOSTS TRADE-IN VALUES FOR DEVICES

INDUSTRY DESK■ 1 MIN READ

FRI, AUG 7, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Apple has increased trade-in offers across its device lineup, with some products now worth over $100 more. The Mac Studio saw the largest jump, gaining $260 in value.

Most devices received trade-in increases ranging from $5 to $20, though several high-end products saw significantly larger bumps. The MacBook Pro now trades in for $855, up from $690. The Mac Pro increased to $2,195 from $2,045, while the Mac Studio climbed to $1,305 from $1,045. Apple also expanded its trade-in program to include additional Android devices, broadening options for customers switching to iOS. The timing coincides with Apple's typical refresh cycles and competitive pressure in the device market. Trade-in programs are a key strategy for reducing customer acquisition costs and encouraging upgrades. The increases apply to iPhones, iPads, Macs, and Apple Watches, though some legacy devices remain unchanged.

■ SOURCES

► The Verge ► TechCrunch

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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APPLE BOOSTS TRADE-IN VALUES FOR DEVICES

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