Apple is laying off more than 200 employees across its Siri and Vision Pro teams as the company reallocates resources toward artificial intelligence and new device development. The cuts include approximately 100 positions from the Vision Pro unit and 100 from the Siri team.
According to reporting from Bloomberg's Mark Gurman, Apple is restructuring its workforce to prioritize emerging technologies and product categories. The layoffs represent a significant scaling back of two major initiatives that have consumed substantial resources over recent years.
The Vision Pro cuts are particularly notable given Apple's recent launch of its spatial computing headset. The company released the device earlier this year at a $3,499 price point, positioning it as a premium offering in the nascent mixed reality market. The job reductions suggest Apple is recalibrating its ambitions for the category or shifting focus to next-generation models.
The Siri team reductions indicate Apple is rethinking its approach to voice assistance as the AI landscape evolves rapidly. Siri, which debuted in 2011, has faced criticism for years regarding its capabilities compared to competing AI assistants. The cuts may signal Apple's intention to redirect engineering talent toward large language model development and other AI applications.
These reductions are part of a broader industry trend as major tech companies reassess headcount following years of aggressive hiring. Apple has been more measured than some peers but has still made workforce adjustments in recent months.
The company's stated focus on new devices and artificial intelligence aligns with expectations around upcoming product announcements and service improvements. Apple has indicated its intention to integrate AI features across its ecosystem, potentially through partnerships or internal development.
No specific timeline for the layoffs was provided. Apple declined to comment on the specifics but the company typically does not publicly discuss workforce reductions in detail.
The move affects employees across product development, engineering, and related functions within the two units. Impacted staff are expected to receive severance packages in line with company policy.
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