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APPLE CUTS POLISHING CLOTH PRICE IN HALF

INDUSTRY DESK1 MIN READ
TUE, SEP 1, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Apple has relaunched its microfiber polishing cloth at $9, down from the previous $19 price tag. The product appears identical to its predecessor, with no visible changes to materials or compatibility.

The new polishing cloth maintains the same soft, nonabrasive material composition and works with the same extensive lineup of Apple devices as before. Apple removed the original cloth from its website, only to reintroduce it at the lower price point. The move marks an unusual step for Apple, which typically maintains premium pricing across its accessory line. The cloth works with iPhones, iPads, MacBooks, and other Apple products. The price reduction comes amid broader shifts at Apple leadership. Phil Schiller, the company's longtime executive, is stepping down from his roles leading the App Store and Apple events, though he retains his Apple Fellow title. The changes precede John Ternus taking over as CEO on September 1st, succeeding Tim Cook. Apple has not publicly commented on the polishing cloth repricing or clarified why the product was delisted and reintroduced at a lower cost.

■ SOURCES

The VergeThe Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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