Apple is planning to re-enter the server business for the first time since 2011, potentially partnering with Nvidia to capitalize on surging AI infrastructure demand.
The Cupertino company discontinued its Xserve line over a decade ago but now sees an opportunity in the booming AI sector. Apple's ARM-based M processors offer a compelling combination of performance and efficiency that could appeal to data center operators.
The move would leverage success with Mac Mini and Mac Studio devices among AI developers. These compact machines have demonstrated strong adoption in the AI community, suggesting broader market potential for Apple-designed server hardware.
Partnering with Nvidia would likely focus on integrating the chipmaker's GPUs with Apple's processors, combining compute capabilities for AI workloads. The AI infrastructure race has created substantial demand for specialized hardware, with major cloud providers and enterprises seeking efficient alternatives to traditional server architectures.
Apple's entry would represent a significant shift in corporate strategy, targeting the enterprise segment it largely abandoned after Xserve's discontinuation in 2011. Success would depend on competitive pricing, software ecosystem support, and Nvidia's willingness to collaborate on a new platform.
OpenAI is expanding its advertising capabilities by introducing Sponsored Agents in ChatGPT, allowing brands to create AI-powered agents that appear within the platform. The feature represents a new monetization avenue as the company seeks to increase revenue from its popular chatbot.
Pentagon Chief Technology Officer Emil Michael has signaled the Trump administration should not take equity stakes in AI companies and opposes regulatory oversight of the sector.
Amazon's Ring is bringing its Neighbours community app to the UK, positioning it as a replacement for WhatsApp and Facebook neighbourhood groups. The platform lets users share safety updates, community news and lost pet alerts.
Google Play's app review process has slowed significantly, with approval times now regularly stretching beyond seven days. The delay represents a notable shift from previously faster turnaround times.