APPLE LAUNCHES RETAIL LOTTERY FOR IPHONE EVENT STAFFING

Apple has opened applications for US-based retail workers interested in helping coordinate the company's upcoming September iPhone launch. Selected employees will support the in-person event, which marks a continued emphasis on physical product reveals despite digital alternatives. The lottery system allows staff from Apple's retail network to opt in for the opportunity. Winners will be chosen to assist with logistics, customer engagement, and event coordination during the unveiling. The move reflects Apple's strategy of maintaining high-profile in-store experiences tied to major product launches. iPhone releases typically draw significant attention and foot traffic to Apple locations worldwide. Details on selection criteria, event location, and specific roles remain limited. The September launch window aligns with Apple's traditional schedule for new iPhone models.