APPLE'S NEW SIRI APP AUTO-DELETES CHATS

Apple's revamped Siri will function similarly to ChatGPT, offering conversational AI capabilities across Apple devices. A key differentiator is the auto-deleting chat feature, which removes conversation history automatically—a privacy-focused approach that sets it apart from competitors. The feature aligns with Apple's broader privacy messaging and may appeal to users wary of data retention. Auto-deleting conversations prevent accumulation of sensitive information on servers. In parallel, Apple is rolling out a Genmoji upgrade in iOS 27, expanding its generative emoji customization tools. The update allows users to create personalized emoji variations. These developments position Apple to compete more directly in the AI space against OpenAI, Google, and Microsoft. The timing comes as demand for on-device and privacy-respecting AI solutions grows among consumers concerned about data usage.