AT&T now offers customers the ability to build their own wireless plans starting at $15 per month. The entry-level option includes 1GB of data.
AT&T's new customizable plan structure gives subscribers flexibility in choosing their data allowances and services rather than selecting from preset tiers.
The $15 monthly baseline provides a starting point for budget-conscious users, though additional data and features can be added to meet individual needs. This approach allows customers to pay only for what they use.
The move reflects broader industry trends toward flexible pricing models. Competitors have similarly introduced modular plan options in recent years to attract price-sensitive segments and reduce plan abandonment.
AT&T has not yet disclosed full pricing for data upgrades or additional features beyond the base $15 tier. The company has historically used tiered pricing for data buckets, ranging from low-cost entry plans to premium unlimited options.
The customizable plan rollout comes as wireless carriers face increasing pressure to justify costs and improve customer retention in a competitive market.
Instacart reported Q1 revenue of $1.02 billion, up 14% year-over-year, with gross transaction value reaching $10.29 billion. Growth slowed compared to the prior year's 16% rate, and shares dropped 11% on the earnings.
Lucid Motors rejected reports that it was considering bankruptcy, calling the claims "completely false." The denial came after the company's stock plunged more than 50% following the initial report.
Data center operator Switch has engaged investment banks for a US initial public offering expected as soon as Q4 2024. The offering could raise up to $10 billion and value the company at approximately $80 billion.
Private capital is stepping in to finance large-scale industrial projects as government budgets tighten globally. Apollo Global Management President Jim Zelter says private investors are plugging the financing void left by strapped state balance sheets.