AT&T LAUNCHES CUSTOMIZABLE PLANS FROM $15/MONTH

AT&T's new customizable plan structure gives subscribers flexibility in choosing their data allowances and services rather than selecting from preset tiers. The $15 monthly baseline provides a starting point for budget-conscious users, though additional data and features can be added to meet individual needs. This approach allows customers to pay only for what they use. The move reflects broader industry trends toward flexible pricing models. Competitors have similarly introduced modular plan options in recent years to attract price-sensitive segments and reduce plan abandonment. AT&T has not yet disclosed full pricing for data upgrades or additional features beyond the base $15 tier. The company has historically used tiered pricing for data buckets, ranging from low-cost entry plans to premium unlimited options. The customizable plan rollout comes as wireless carriers face increasing pressure to justify costs and improve customer retention in a competitive market.