BLUESKY USERS DROP 27% DESPITE X EXODUS

The data undercuts expectations that Bluesky would capitalize on user dissatisfaction with X following the 2024 U.S. election. The decentralized social network initially benefited from an exodus of users in November 2024, but engagement metrics show significant pullback. X's decline, while sharper in percentage terms for daily users, reflects a much larger user base weathering the storm. The platform maintains over 300 million monthly mobile users despite the competitive pressure. Bluesky's steeper declines suggest the platform struggled to retain users who tested the service during the migration wave. The gaps between monthly and daily active users for both platforms indicate challenges keeping users engaged on a consistent basis. The metrics come from Similarweb's mobile app tracking data, which may not capture all user activity across both platforms.