BOSE EXPANDS OPEN EARBUDS WITH NEW SPORT MODEL

Bose is refreshing its open-ear earbud lineup with updated hardware and a new product tier. The $299 Ultra Open represents the second generation of Bose's flagship model, featuring refined audio and design. The new $199 Sport Open enters the market as a more accessible entry point, targeting users seeking an active lifestyle option. Both models maintain Bose's distinctive cuff-shaped design that sits on the ear without inserting into the canal. This approach aims to deliver audio while keeping ears open to ambient sound. The Sport Open joins Bose's growing portfolio of wearables designed for athletic use. The Ultra Open continues to position itself as the premium offering in the open-ear category. Both models will be available for purchase beginning next month. Pricing reflects a clear product segmentation strategy, with the Sport Open targeting mainstream consumers and the Ultra Open appealing to users seeking premium features and audio quality.