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BUDGET PHONE MARKET SET FOR 22% SHIPMENT DROP

Global smartphone shipments under $400 are expected to plummet 22% year-over-year in 2026 as rising DRAM and NAND memory costs squeeze margins, according to research firm Omdia.

2 SOURCESFIRST SEEN JUL 8, 10:36 AM► READ THE ARTICLE

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Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DRAM and NAND costs; Q1 memory costs were ~60% of materials (Zaker Li/Omdia)

Zaker Li / Omdia: Omdia expects a 22% YoY drop in global smartphone shipments priced below $400 for 2026 amid soaring DR…

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Global smartphone shipments fell 11% YoY in Q2 to the lowest Q2 levels since 2013 amid the DRAM and NAND shortage; Samsung returns to #1 with a 24% market share (Shilpi Jain/Counterpoint Research)

Shilpi Jain / Counterpoint Research: Global smartphone shipments fell 11% YoY in Q2 to the lowest Q2 levels since 2013 a…

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