CANADA LIMITS PERSONAL DATA USE FOR PRICE HIKES

The Canadian government's proposal targets algorithmic pricing practices that leverage consumer data to set personalized price points. Under the new framework, companies would face limitations on how they collect, use, and monetize personal information for pricing decisions. The rules would require businesses to be more transparent about data collection practices and give consumers rights to access and control their personal information. Individuals could potentially opt out of data-sharing arrangements without facing service penalties. The initiative addresses growing concerns about price discrimination and data exploitation in digital markets. Companies like retailers and streaming services have faced scrutiny for adjusting prices based on customer profiles and browsing history. Canada joins other jurisdictions tightening data privacy rules. The proposal aligns with similar efforts in Europe and reflects broader regulatory momentum around consumer data protection and fair pricing practices.