CLOUDFLARE GIVES CUSTOMERS CONTROL OVER AI TRAINING DATA

Cloudflare introduced AI traffic management features that let users exclude their data from being used to train artificial intelligence models. The options come as tech companies face increasing scrutiny over how they handle customer information for AI purposes. Customers can now configure their preferences through Cloudflare's dashboard, selecting whether their traffic data contributes to AI training datasets. The company positions the feature as part of broader efforts to give users transparency and control over their digital footprint. The announcement reflects industry tension between AI development needs and user privacy expectations. Major tech platforms have faced backlash over undisclosed data usage for training generative AI systems. Cloudflare joins other companies implementing similar controls, though adoption rates and effectiveness of opt-out mechanisms remain variable across the tech sector. The feature is available to Cloudflare customers across different service tiers.