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DIGITAL AD REVENUE HITS $294.6B IN 2025

Digital advertising revenue reached $294.6 billion in 2025, growing 13.9% year-over-year, according to IAB and PwC data. Social media and video advertising drove the majority of growth.

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IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hit $117.7B, up 32.6%, and digital video hit $78B, up 25.4% (George Winslow/TV Tech)

George Winslow / TV Tech: IAB and PwC: digital ad revenue hit $294.6B in 2025, up 13.9% YoY; social media advertising hi…

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