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DISNEY+ AND HULU RAISE PRICES UP TO 13%

AI DESK1 MIN READ
WED, SEP 23, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Disney increased prices for Disney+ and Hulu streaming services by up to 13 percent, with the ad-free Disney+ plan now exceeding Netflix's pricing. The hikes come as Disney's streaming division doubled its profits.

Disney+ raised its ad-free tier to $13.99 monthly, matching or surpassing Netflix's standard plan. The ad-supported Disney+ tier climbed to $7.99, while Hulu's ad-free option reached $17.99 monthly. The price adjustments affect both new and existing subscribers. Disney justified the increases by citing platform improvements and content expansion. The moves mark Disney's latest monetization push for its streaming services. The company's streaming division turned profitable in recent quarters after years of losses, with profits doubling year-over-year. Competitors including Netflix, Max, and Amazon Prime Video have similarly raised prices in recent months as streaming services shift toward profitability-focused strategies. The broader market trend reflects industry consolidation around premium pricing and ad-supported tiers.

■ SOURCES

Ars Technica

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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