DYSON LAUNCHES $499 CAMERA-EQUIPPED TOOTHBRUSH

INDUSTRY DESK■ 1 MIN READ

TUE, SEP 1, 2026

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Dyson has entered the oral care market with the CameraJet, an electric toothbrush featuring an integrated camera and automated flossing capabilities. The device launches today in ceramic blue and pink.

The CameraJet marks Dyson's first venture into dental hygiene products. The toothbrush head houses a camera that enables real-time visual inspection of teeth and gums through a companion app, allowing users to monitor hard-to-reach areas during brushing. Beyond the camera functionality, the toothbrush includes automated flossing capabilities, consolidating multiple oral care steps into a single device. The $499 price point positions it as a premium offering in the electric toothbrush market. Dyson has steadily diversified its personal care portfolio in recent years, initially gaining recognition for hair care devices before expanding into grooming and now dental products. The company continues to apply its engineering expertise and premium pricing strategy across new categories. The CameraJet is available immediately through Dyson's official channels in two color options: ceramic blue and ceramic pink.

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DYSON LAUNCHES $499 CAMERA-EQUIPPED TOOTHBRUSH

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