[AI]■ STORY TIMELINE
EU STRUGGLES TO DEFINE DEEPFAKES AS RETAILERS PUSH BACK
European retailers are pushing for exemptions from AI transparency rules, arguing that AI-generated marketing content isn't deepfakes. The ambiguity threatens to undermine the EU's new AI regulations.
The Decoder+0m
Eurocommerce, the trade association behind Amazon, H&M, and IKEA, wants AI-generated ads exempt from the EU AI Act's tra…