[AI]■ STORY TIMELINE

EY PULLS LOYALTY REWARDS STUDY OVER AI HALLUCINATIONS

Professional services firm EY has withdrawn a research study on loyalty rewards programs after GPTZero researchers identified artificial intelligence hallucinations and fabricated footnotes in the document.

1 SOURCEFIRST SEEN MAY 15, 10:15 PM► READ THE ARTICLE

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Professional services firm EY has withdrawn a study on loyalty rewards programs after researchers at GPTZero found apparent AI hallucinations and fake footnotes (Stephen Foley/Financial Times)

Stephen Foley / Financial Times: Professional services firm EY has withdrawn a study on loyalty rewards programs after r…

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