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FACEBOOK TESTS FULL-SCREEN VIDEO PLAYER AT APP LAUNCH

Facebook is testing a full-screen "immersive video" player that replaces the newsfeed when users open the app. The test will roll out in select international markets this year, with potential U.S. expansion planned for 2024.

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Facebook plans to test a full-screen "immersive video" player when users open the app, replacing the newsfeed, in select international markets this year (Alex Weprin/The Hollywood Reporter)

Alex Weprin / The Hollywood Reporter: Facebook plans to test a full-screen “immersive video” player when users open the…

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