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FERRARI LUCE: JONY IVE'S DESIGN HOUSE DEBUTS LUXURY EV

INDUSTRY DESK1 MIN READ
MON, MAY 25, 2026

■ AI-SUMMARIZED FROM 5 SOURCES ▸ TIMELINE

Ferrari has unveiled the Luce, its first electric vehicle designed by LoveFrom, the design house founded by former Apple chief designer Jony Ive. The car marks a significant collaboration between the Italian automaker and one of tech's most influential designers.

The Ferrari Luce represents LoveFrom's entry into automotive design and Ferrari's push into electrification. The luxury EV combines Ferrari's performance heritage with Ive's minimalist design philosophy, featuring clean lines and refined proportions characteristic of his work at Apple. The vehicle's design emphasizes simplicity and purposeful engineering, moving away from excessive ornamentation. Details remain limited on specifications, performance metrics, and pricing, though Ferrari positions the Luce as a premium electric offering. This partnership signals Ferrari's strategic shift toward sustainable mobility while leveraging high-profile design talent to differentiate its EV lineup from competitors. The Luce joins other automakers' efforts to attract renowned designers as the industry transitions to electric vehicles. Ferrari has not yet announced availability or market launch dates for the vehicle.

■ SOURCES

EngadgetWiredThe VergeHacker NewsThe Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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