FI ULTRA PET TRACKER TAPS STARLINK FOR RURAL COVERAGE

The Fi Ultra represents an expansion of Fi's pet tracking lineup by integrating T-Mobile's Starlink satellite connectivity. The service addresses a significant gap for rural pet owners who previously lacked reliable tracking options in remote areas. T-Mobile's partnership with Starlink enables the Fi Ultra to transmit location data via satellite when ground-based networks are unavailable. This hybrid approach combines cellular and satellite technology to maximize coverage across diverse terrain. The tracker joins Fi's existing GPS and cellular-based models. Pricing and availability details remain under review as the product rolls out. The move reflects growing competition in the pet tech sector, with companies increasingly targeting underserved geographic markets. Satellite connectivity has become a priority for device manufacturers seeking continuous coverage. T-Mobile's Starlink integration positions the carrier as a key player in expanding IoT device coverage nationwide.