[HARDWARE]■ STORY TIMELINE
FORD PIVOTS TO $30K ELECTRIC TRUCK
Ford is abandoning the F-150 Lightning and launching a new Universal Electric Vehicle Platform, starting with a $30,000 electric truck set for 2027. The shift reflects the automaker's focus on profitability over market capture.
The Verge+0m
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the mark…