FORD PLANS $25K CROSSOVER TO COMPETE IN BUDGET SEGMENT

Details of the new model emerged after a Ford dealer disclosed information from company communications. The crossover would slot below the current Escape lineup, targeting budget-conscious buyers in a segment dominated by competitors like Hyundai and Kia. The $25,000 price point positions the vehicle competitively in the affordable crossover category, where demand remains strong despite industry trends toward electrification and premium offerings. Ford has faced pressure to expand its affordable vehicle lineup as rivals gain market share in budget segments. The company discontinued several sedans in recent years, shifting focus toward SUVs and crossovers that command higher margins—though this new model reverses that strategy for the entry-level market. No official launch date or specifications have been announced. Ford has not yet publicly confirmed the project details revealed by the dealer.