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[HARDWARE]■ STORY TIMELINE

FORD'S FATHOM EV TRUCK STARTS AT $28,350

Ford announced its first midsize electric truck, called Fathom, will start at $28,350 when it arrives in fall 2027. The company plans to reveal the vehicle's design in early 2025.

5 SOURCESFIRST SEEN AUG 6, 01:00 PM► READ THE ARTICLE
The Verge+0m

For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a "Model T moment…

Ars Technica+1m

Deliveries of the new electric pickup are slated for later next year.

TechCrunch+1m

Due in "fall 2027," Ford said Thursday that it won't reveal what Fathom looks like until early next year.

Engadget+1h 51m

Ford's first midsize electric truck has a name and a price, but we're still waiting for a proper design reveal.

TechCrunch+4h 42m

Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to liv…