Genius AI, formerly GlossGenius, raised $44 million in Series D funding at a $1.15 billion valuation. The company transformed from a salon management platform into an AI tools provider for service-based small businesses.
The female-founded startup's pivot reflects a broader shift toward AI-powered solutions across SMB sectors. GlossGenius initially built a management system for salons and spas, handling scheduling, payments, and customer data.
The rebranding to Genius AI signals the company's expansion beyond beauty services into broader service verticals. The $44 million infusion will likely fund product development and market expansion for its AI offerings.
The achievement marks another female-founded company reaching unicorn status—a milestone that remains relatively rare in venture capital. The funding demonstrates investor confidence in AI applications for underserved SMB markets, where traditional software adoption has lagged.
The company now competes in a crowded space of AI-powered business tools, where differentiation depends on domain expertise and ease of use. Its foundation in salon operations provides relevant context for understanding service business workflows.
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