GOOGLE CONFIRMS PIXEL 11 PRICE HIKE

INDUSTRY DESK■ 1 MIN READ

SAT, JUL 25, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Google's VP of Devices and Services Shakil Barkat confirmed the Pixel 11 will cost more than its predecessor. The increase reflects broader industry pressure from soaring memory costs driven by AI data center demand.

Barkat revealed in an interview with 9to5 Google that the company can no longer absorb rising RAM expenses without passing costs to consumers. Memory prices have surged due to explosive growth in AI infrastructure, forcing tech manufacturers across the board to raise prices. Apple, Nintendo, Microsoft, and Roku have all implemented price increases over the past year in response to elevated memory costs. Google had previously shielded consumers from supply chain pressures, but the company now faces unsustainable margins on its flagship phone line. No specific price point was announced for the Pixel 11. The confirmation comes as the smartphone market grapples with persistent component shortages and elevated manufacturing expenses tied to the AI boom.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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GOOGLE CONFIRMS PIXEL 11 PRICE HIKE

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