GOOGLE EXPANDS PRIVACY CONTROLS FOR SEARCH AND PLAY

The update gives users more granular control over which activities Google tracks and stores. The new controls apply to Search history and Google Play activity, letting users manage how their data influences personalization across services. Users can now adjust settings to limit what Google saves, potentially reducing the amount of personal information tied to their account. The controls integrate into Google's existing privacy dashboard, centralizing preference management. This move aligns with growing regulatory pressure around data privacy and user transparency. The EU's Digital Markets Act and similar regulations have prompted major tech companies to offer clearer privacy options. Google has not announced specific rollout timelines, but the features are expected to reach users gradually across devices and regions. The changes apply to both Search and Google Play, Google's app store platform.