GOOGLE SHUTS DOWN TENOR API FOR THIRD-PARTY APPS

Google acquired Tenor in 2018 and has now sunset the API that allowed external apps to access its GIF search functionality. The shutdown took effect today, ending integrations across major platforms including X, Discord, Bluesky, and WhatsApp. While Tenor's standalone website and GIF library continue operating, third-party developers must migrate to competing services. The move consolidates GIF access within Google's ecosystem, restricting availability for non-Google applications. Users of affected platforms may notice changes to their GIF-picking interfaces as services transition to alternative providers. Tenor's core functionality remains available through direct website access and Google's integrated applications, but the broader developer community faces disruption to existing workflows. The decision reflects Google's pattern of controlling popular services within its portfolio, limiting external access to APIs that once served as bridges between platforms.