INDIA'S APP IAP REVENUE HITS $300M IN Q1

India's in-app purchase market reached a new milestone in the first quarter, according to data from Sensor Tower. The $300 million figure represents strong growth from the same period last year, driven primarily by non-gaming applications. Non-gaming apps accounted for $200 million of Q1 revenue, outpacing gaming categories. However, most of this spending flows to global platforms rather than domestic players, reflecting India's reliance on international services for streaming, productivity, and subscription-based apps. The 33% year-over-year growth underscores the expanding monetization of India's mobile-first userbase. With over 400 million smartphone users, the country remains a key growth market for app developers globally, though the revenue concentration among established platforms suggests limited opportunities for local companies to capture a significant share of in-app spending.