INSTAGRAM DITCHES ICONIC CURSIVE LOGO FOR NEW WORDMARK

INDUSTRY DESK■ 1 MIN READ

THU, AUG 13, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Instagram has replaced its decade-old cursive typeface with a new wordmark that blends cursive and print styles. Head Adam Mosseri announced the update was designed to appear cleaner and more modern.

The social media platform's wordmark—the text-based logo displayed at the top of the app—represents Instagram's first significant typographic change in 10 years. Mosseri stated the refresh aimed for a cleaner, more contemporary aesthetic. The new design combines cursive and print letterforms in a hybrid approach. The updated wordmark has drawn mixed reactions. The unconventional blend of typeface styles raises legibility concerns compared to the previous all-cursive design, with some observers questioning whether the new typography clearly reads "Instagram." The change applies to the wordmark specifically, not the app's iconic camera logo, which remains unchanged. Instagram, owned by Meta, regularly updates its visual identity alongside broader platform modifications. The wordmark redesign follows Instagram's various feature updates and interface changes introduced throughout 2024.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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INSTAGRAM DITCHES ICONIC CURSIVE LOGO FOR NEW WORDMARK

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