:

IPHONE 18 PRO PREORDERS OPEN FRIDAY

INDUSTRY DESK2 MIN READ
SAT, SEP 12, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Apple's iPhone 18 Pro and Pro Max arrive September 18th with faster A20 Pro chips and improved cameras. Preorders are now available across major retailers.

The iPhone 18 Pro and Pro Max launch this Friday, September 18th, following their announcement at Apple's September 2026 "Sunrise and Shine" event. Both models feature the new A20 Pro processor, delivering increased GPU performance and additional neural cores for AI tasks. Where to Preorder Preorders are available at: - Apple.com - Amazon - Best Buy - Target - Verizon - AT&T - T-Mobile - Other major carriers and retailers Online ordering typically begins at 8 AM PT / 11 AM ET. In-store preorders are also available at select locations. What's New The A20 Pro processor marks a significant upgrade from the previous generation, with enhanced GPU capabilities for demanding apps and games. The expanded neural engine improves performance for machine learning tasks and on-device AI features. Camera improvements include refinements to both the telephoto and wide-angle lenses, along with enhanced computational photography. Pro Max users get the larger 6.9-inch display and superior zoom capabilities. Pricing and Availability Pricing starts at $999 for the Pro model and $1,099 for the Pro Max. Storage options begin at 256GB. Both colors and storage capacities are available for preorder, though popular configurations may ship later than initial launch day. Delivery is expected to begin September 18th for preorders placed immediately. Availability may vary by retailer and configuration, so preordering early is recommended to secure your preferred model and color. Apple is also launching the iPhone Duo and other new products as part of its September lineup announcement.

■ SOURCES

The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE HARDWARE DESK

Tesla will unveil the second-generation Roadster on October 1, nearly seven years after the vehicle was first announced in November 2017.

JUST NOWIndustry Desk

Apple is expanding location sharing options in iOS 27, moving beyond preset durations to offer more granular control over how long your iPhone's location is shared with others.

3H AGOIndustry Desk

Electric vehicle batteries degrade gradually over time, making behavior changes more reliable indicators of failure than age alone. Knowing what to watch for helps owners plan replacements before performance drops significantly.

4H AGOIndustry Desk

Windows laptops typically underperform on battery life due to suboptimal default settings. Simple configuration changes can significantly extend runtime.

7H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.