[AI]■ STORY TIMELINE
JIOSTAR DEPLOYS AI TO PERSONALIZE SHOPPING AND ENTERTAINMENT
India's JioStar is integrating generative AI into its streaming platform to enable conversational recommendations for shopping and entertainment. The move positions AI-powered interactions as a core revenue and engagement driver.
Bloomberg Tech+0m
JioStar is betting that conversations with viewers powered by generative AI will become a powerful tool for the streamin…