[STARTUPS]■ STORY TIMELINE
LECTRIC THRIVES AS VC-BACKED E-BIKE STARTUPS FAIL
While venture-backed e-bike companies filed for bankruptcy, bootstrapped Lectric expanded aggressively, launching three new brands in six months. The company believes the U.S. market has room for more competition.
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Lectric, which says the U.S. market is ripe for competition and choice, has launched three new brands in the past six mo…