Instagram users can now restrict the platform from leveraging their off-app activity to personalize ads and train AI models. The setting gives users more control over their data privacy.
Instagram offers users a way to opt out of data collection practices tied to advertising and AI development. By adjusting privacy settings, you can prevent the platform from using your activity outside the app—such as browsing behavior on other websites and apps—to influence your ad targeting.
To enable this restriction, navigate to your Instagram settings and locate the data and privacy controls. Look for options related to ad preferences or off-app activity. Disabling these features will limit how Instagram combines your external behavior with in-app data.
Note that restricting off-app data use may result in less personalized ads, though Instagram will continue to show advertisements based on your in-app activity alone. This setting applies only to your account and doesn't affect how other platforms handle your data.
The change reflects growing user demand for transparency and control over personal information used in advertising and AI training systems.
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