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LOTTOMATICA TO DEPLOY AI TECH AT CIRSA

AI DESK1 MIN READ
WED, SEP 23, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Lottomatica Group plans to integrate its proprietary gambling technology and AI tools into Spanish competitor Cirsa Enterprises following their acquisition agreement announced this month.

The Italian gaming operator will leverage its homegrown systems to accelerate online growth at Cirsa, marking a strategic technology transfer across the combined entity. Lottomatica's move signals a shift toward AI-driven operations in the competitive European gambling sector. The company's proprietary platform and machine learning capabilities will be deployed across Cirsa's digital operations to enhance player experience and streamline backend processes. The acquisition expands Lottomatica's footprint in Spain's regulated gaming market. By consolidating under shared technology infrastructure, the combined group aims to reduce operational redundancy while improving service delivery. No specific timeline was provided for the technology integration rollout. Financial terms of the deal remain undisclosed. Both operators previously held separate gaming licenses and operations across Italy and Spain.

■ SOURCES

Bloomberg Tech

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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