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MATCH INVESTS $100M IN SNIFFIES WITH BUYOUT OPTION

Match Group is investing $100 million in Sniffies, a dating platform for queer men, with the option to acquire the company outright. The move expands Match's portfolio beyond its existing brands like Tinder, Hinge, and Match.com.

3 SOURCESFIRST SEEN APR 27, 08:15 PM► READ THE ARTICLE

Bloomberg Tech+0m

Match Invests $100 Million in Grindr Rival Sniffies With Option to Buy

Match Group Inc., whose dating-app portfolio includes brands like Hinge, Tinder and Match.com, is investing $100 million…

Techmeme+13h 20m

Match Group invests $100M in Seattle-based Sniffies, a web-only platform for queer men with ~3M MAUs worldwide, paving the way for a possible acquisition (Samantha Kelly/Bloomberg)

Samantha Kelly / Bloomberg: Match Group invests $100M in Seattle-based Sniffies, a web-only platform for queer men with…

TechCrunch+22h 2m

Match Group invests $100M in Sniffies, a cruising app for gay men

The app is Match Group's newest attempt to get mobile users excited about online romance again.

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