MATTEL LAUNCHES $330 ORIGINAL XBOX BUILDING BRICK SET

INDUSTRY DESK■ 1 MIN READ

WED, AUG 19, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Mattel is releasing a full-scale building brick set recreating the original Xbox console. The set includes an interactive controller and three game-inspired dioramas.

The $330 building set allows collectors and enthusiasts to construct a detailed replica of the iconic original Xbox console using interconnecting bricks. The set comes with a functioning controller that connects to three separate dioramas inspired by classic Xbox games. The release taps into nostalgia for the original Xbox, which launched in 2001 and established Microsoft as a major player in the gaming hardware market. Building brick sets of gaming hardware have proven popular among collectors, following similar releases for other iconic consoles. Mattel has not announced specific availability dates or retail partners for the set. The pricing positions it as a premium collectible rather than an entry-level building brick product.

■ SOURCES

► Engadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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MATTEL LAUNCHES $330 ORIGINAL XBOX BUILDING BRICK SET

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