McDONALD'S TESTS ADS ON DRIVE-THRU MENUS

The limited test displays ads on screens after purchase, creating a captive audience during the transaction-to-delivery window. McDonald's told Bloomberg the initiative explores "ways to share post-purchase content that customers may find helpful." The move represents another revenue stream for the fast-food giant beyond food sales. Digital menu boards in drive-thru lanes offer advertisers access to a targeted audience at a high-intent moment—when customers are already committed to a transaction. McDonald's has increasingly monetized its platform through advertising partnerships in recent years. The company operates a growing ad network that includes in-app promotions and sponsorships. The spokesperson did not specify which brands are participating in the test, how long it will run, or how many locations are involved. Success could signal expansion to franchised McDonald's locations globally, though franchise agreements and regional regulations may affect rollout.