META BLAMES RAM SHORTAGE FOR $100 QUEST 3 PRICE HIKE

INDUSTRY DESK■ 1 MIN READ

THU, APR 16, 2026

Meta has increased the price of its Quest 3 VR headset by $100, citing RAM supply chain constraints as the primary reason for the adjustment.

The company raised the 128GB model from $399 to $499 and the 512GB variant from $649 to $749, effective immediately. Meta attributed the increase to global semiconductor shortages affecting RAM availability and production costs. The price adjustment marks a significant shift in Meta's VR strategy, which previously relied on aggressive pricing to drive Quest adoption. The company has been investing heavily in virtual reality infrastructure despite persistent losses in its Reality Labs division. Competitors like Sony and HTC maintain their current pricing on competing headsets. Meta did not specify a timeline for potential price reductions if supply chain conditions improve. The move comes as Meta continues to pursue its metaverse ambitions while facing investor pressure over VR spending.

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META BLAMES RAM SHORTAGE FOR $100 QUEST 3 PRICE HIKE

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