Microsoft has pressured LG into disabling unwanted McAfee trial pop-ups from its Monitor App Installer after Windows 11 users complained about the aggressive bloatware.
Microsoft's Windows chief Pavan Davuluri confirmed that LG agreed to immediately remove the McAfee notifications. The pop-ups appeared on LG monitor software and frustrated users with repeated antivirus trial advertisements.
The intervention marks Microsoft's latest effort to address bloatware complaints from Windows users. LG's Monitor App Installer had been delivering the unsolicited McAfee ads alongside promotions for LG's own applications.
Davuluri stated Microsoft will "keep improving here with our ecosystem partners," signaling broader efforts to reduce unwanted software bundled with Windows devices and peripherals.
This crackdown reflects growing user frustration with manufacturers pre-installing trial software and aggressive advertising on new hardware. The move may pressure other hardware makers to reconsider their bloatware strategies.
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