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MIRROR FOUNDER'S BOARD GAME STARTUP RAISES $20M

AI DESK1 MIN READ
SUN, JUL 19, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Board, a new gaming startup from Mirror founder Brynn Putnam, has closed a $20M Series A round led by Union Square Ventures. The company has already sold thousands of units.

Board describes itself as a "together tech" platform designed to bring people into the same physical space. The startup's focus on in-person gaming sets it apart in a market increasingly dominated by digital-first experiences. Putnam, who previously founded Mirror—the fitness startup acquired by Lululemon—is applying her experience in hardware and community engagement to the gaming space. The early sales figures suggest the product has resonated with consumers seeking offline social experiences. Union Square Ventures' backing indicates investor confidence in Board's market opportunity. The funding will likely support product development, manufacturing, and market expansion as the startup capitalizes on growing demand for non-digital entertainment alternatives.

■ SOURCES

TechCrunch

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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