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NATURA LAUNCHES AI-DESIGNED BEAUTY PRODUCTS IN 2025

AI DESK■ 1 MIN READ
THU, JUL 16, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Natura Cosmeticos SA will debut artificial intelligence-created beauty products next year, leveraging its portfolio of plant-based ingredients. The Brazilian cosmetics company is expanding into AI-driven product development.

Natura Cosmeticos SA plans to introduce AI-designed beauty products starting in 2025 as part of a broader strategy to innovate its ingredient lineup. The Brazilian beauty company will use artificial intelligence to develop new formulations from its existing plant-based ingredient portfolio. The initiative represents Natura's effort to modernize product development and tap into growing consumer interest in scientifically-optimized skincare and beauty solutions. By combining AI technology with its established natural ingredient base, the company aims to accelerate the creation of new products while maintaining its market positioning in the beauty sector. Natura has not disclosed specific product categories or partnership details. The company operates across multiple beauty segments including skincare, makeup, and fragrance, with significant presence in Latin America and international markets.

■ SOURCES

► Bloomberg Tech

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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